sophisticated – Moon Platoon | The Art & Design of Brett Haile https://moonplatoon.com The Art & Design of Brett Haile Fri, 21 Feb 2020 17:43:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 194841764 Fentimans Traditional Ginger Beer | A Review https://moonplatoon.com/fentimans-traditional-ginger-beer-a-review/ Wed, 27 May 2020 11:00:03 +0000 http://moonplatoon.com/?p=645 When a peer approached Thomas Fentiman in 1905 for a loan he put up his unique recipe for a botanically brewed ginger beer as collateral.  The loan went into default so Fentiman found himself with the means to brew something special and went right into the ginger beer business.

Stone jars were used to hold his new drink which he stamped with a picture of his dog Fearless.  He loaded them all up in a horse-and-cart and delivered them door to door.  Popularity quickly came and the business expanded to include several breweries in northern England.  To this day Fentimans remains in the family and though the product line greatly expanded, the ginger beer is still the cornerstone.

Looks as if it’s sold off the back of a cart by a barking salesman.

Tonics of the late 19th century inspired the packaging design with its abundance of text, numerous descriptors and vintage silhouette.  A label featuring Fearless encircles the elongated neck of the 9.3oz (275ml) bottle and highlights the inaugural year of the business.  It’s entrancing, drawing in shoppers for a longer look and underscoring the uniqueness of the beverage.  There’s absolutely nothing else on the shelf like it.

Inside that bottle dwells a fascinating list of ingredients for this 130 calorie drink (translating to 168 for 12 ounces).  Into carbonated water go fermented ginger root extracts with cane sugar and glucose syrup as sweeteners.  There’s speedwell, juniper and yarrow extracts for the botanical burst.  Pear juice concentrate gives a depth of flavor and cream of tartar adds tang.  Citric acid is present as well.

More than ginger floats within.

Prominent fizz builds when pouring Fentimans.  The sparse sediment drifting in the cloudy, gold-tinted liquid isn’t all ginger.  Some bits hold a darker color, traces of the botanical emphasis on this ginger beer.  The nose is heavy in ginger, with an overture of botanicals and sweetness.  It’s that sweetness which touches the tongue first with ginger trailing close behind.  Alongside come the herbal tones.  The pine taste of the juniper comes through as does a tarragon-like flavor of the yarrow.  Breaths of lemon highlight the climax which also carries notes of pear.  There’s a bit of heat, prickles quietly playing on the tongue.  Botanicals then join the pear and whisper through the mildly sweet finish.

The flavor tells a story.  Pieces are introduced that entwine during the progression, building in intensity before settling into a satisfying denouement.  The herbs, the pear; Fentimans offers up an experience like no other ginger beer.  It’s complex and precise, infinitely creative and must be tried to be understood.

Final Decision: Second Tier – Alluring

Purchased locally at: World Market. Also available at British Isles | Available online at: Antiqology, British Food Shop, British Isles, BritSuperstore (a variety of options), Soda4U, Soda Emporium (singles & 4-packs), Soda Pop Stop.

Back to: All Reviews

]]>
645
Fever-Tree Premium Ginger Beer | A Review https://moonplatoon.com/fever-tree-premium-ginger-beer-a-review/ Wed, 25 Dec 2019 11:00:14 +0000 http://moonplatoon.com/?p=478 Charles Rolls and Tim Warrilow created the London-based Fever-Tree in 2004 on the premise of developing the absolute best mixers possible.  The two travelled the world sourcing ingredients, selecting only the finest and most interesting for their products.  This worldwide investment established a new niche above the handful of ancient and established brands who had dominated the market for years.  Fever-Tree’s bold mantra is this: “If three-quarters of your drink is mixer, mix with the best.”

Quite a brag it is but a hollow one it is not.  Dozens of awards followed and their tonic water stands as the top selling brand.  Fever-Tree’s availability spans more than 70 countries and it almost certainly adorns a shelf in a nearby grocery.  For them the success has rained down in sheets.

Fever Tree utilizes a selection of international gingers.

The bottle suits the mission.  With a curvy, elegant silhouette, the 16.9 ounce (500ml) glass container sports an embossed fever tree and attractive labelling with a metallic finish.  The logotype feels a bit mundane and the font choice below it the same.  On the neck label, the logo’s tree is printed over the logo’s tree, which looks messy and seems unnecessary. The total effect presents as upscale but better packaging exists.

Within live 100 calories per 8oz serving, translating to 150 for 12.  Carbonated spring water makes up the base layer, sweetness blooms from real sugar and on top of that it touts natural ginger flavoring as well as actual fresh ginger.  The ginger used arrives from three different, far-reaching origins.  Ivory Coast contributes one, Nigeria the second and the third grows in India.  Each rides a slightly different spectrum of flavor which Fever-Tree claims compliments each other perfectly.  No preservatives are present.

The enchanting scent of fresh ginger bursts from the bottle upon opening.  Nested in a glass, spiciness entwines for a heavenly nose.  There’s sugar too, subdued.  Moderate carbonation permeates a liquid given a frosted glass appearance by the powder of fresh ginger softly drifting within. 

Fever tree is another name for the cinchona tree, their tonic water’s source of quinine.

A reserved sweetness blankets the tongue a moment before a satisfying dousing of fresh, earthy ginger.  Prickles play about in the mouth and tickle the nose.  Botanical notes arrive as the prickles travel back in the mouth and touch the top of the throat, offering a spicy finish.  The ginger taste holds for an extended portion of the progression, remarkably long.  Heat rests upon the tongue in its wake, a lasting token of the experience.

Like an orchestra, elements each lay down their parts, harmonizing into a symphony of flavor.  Notes come from everywhere in a sublime complexity, assembling into a sophisticated ginger beer, both exotic and accessible.

The objective at the outset was to create the best mixers ever made and it’s hard to imagine a ginger beer better than this one.  It ticks every box and creates several more.  It holds the perfect balance of sweet and heat and the ginger tastes freshly grated off the root.  It’s spectacular.  It’s perfect.  It’s everything a ginger beer aspires to be.

Final Decision: God Tier – Untouchable

Purchased locally at: HEB

Back to: All Reviews

]]>
478
Pennyback Ginger Beer | A Review https://moonplatoon.com/pennyback-ginger-beer-a-review/ Wed, 20 Mar 2019 13:00:46 +0000 http://moonplatoon.com/?p=262 Austin, Texas is a city that enthusiastically supports local brands and businesses.  There you may see shirts and stickers reminding you to “Keep Austin Weird,” an effort to urge citizens to shop local merchants and buy local wares.  Because of this mentality, Austin isn’t just another homogenized haven for ho-hum chain stores. 

The upscale design represents the contents well.

Since locals look for local fare, where there’s a niche there’s an opportunity.  Pennyback, founded in 2018, looked at a lack of locally made mixers in a town full of locally made liquors and ventured to pack tonic and soda into that lack.  Mixing up a Moscow Mule?  Why not pair Pennyback ginger beer with your Tito’s vodka for fun Austin flair?

The clear glass 9.3 ounce bottle (275ml) is ensconced in an elegant label, cut away at 45 degrees and tracing the Pennyback crest, giving the impression that the liquid itself is part of the branding. A pair of unique details implying an artisanal product with careful oversight: there’s a field for the batch number (mine was 001) and a stamp over the stock number in a table low on the label (mine was 08).

This stunning packaging ports a near-clear liquid with just a tinge of ginger color, built on a foundation of carbonated artesian water.  While there’s no sediment, natural ginger root extract delivers flavor here along with agave and cinchona bark (a source of quinine).  Sweetening comes by way of the agave syrup and pure cane sugar.  100 calories dwell within.  For comparison concerns, 129 calories occupy 12 ounces of this ginger beer, extremely efficient indeed.

A quiet sweetness touches the tip of the tongue before the ginger sings its song.  A pleasant, peppery prickle dances about the mouth and tickles the back of the throat as the sides of the tongue detect notes of agave.  There’s a gentle salt surprise on the finish of this dry ginger beer that tacks a sophisticated coda onto Pennyback’s eloquent verse. 

Pennyback is complex and wholly original.

If there’s an issue, it’s that Pennyback is a bit reserved, dampened a bit.  The flavor is fantastic, but it lacks a climactic intensity as the sensations play out in the mouth.

An experienced ginger beer drinker seeking something new and challenging will appreciate the care and skill taken to make Pennyback.  Anyone looking to mix a drink that escapes a rut should look here too.  It presses the bounds of convention, cruising to the horizon but never traveling so far as to become unrecognizable.  This is an engaging experience and one I anticipate experiencing again.

Final Decision: Second Tier – Alluring

Purchased at: Twin Liquors in the Austin area | Also available there at: Total Wine  |  Online availability at:  Maybe Amazon

Back to: All Reviews

]]>
262