london – Moon Platoon | The Art & Design of Brett Haile https://moonplatoon.com The Art & Design of Brett Haile Wed, 12 Feb 2020 16:06:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 194841764 Fever-Tree Naturally Light Ginger Beer | A Review https://moonplatoon.com/fever-tree-naturally-light-ginger-beer-a-review/ Wed, 29 Apr 2020 11:00:17 +0000 http://moonplatoon.com/?p=691 Founded in London in 2004, Fever-Tree boasts a wide array of drink mixers from their highly touted tonic water to their other-worldly Premium Ginger Beer.  Some time after their inception, the Naturally Light option joined the portfolio, adding lower calorie varieties to their already strong lineup.

The Naturally Light series eventually found itself replaced by Refreshingly Light.  More than just a name change, new formulas were devised for these versions of their Indian Tonic Water, Ginger Ale and Ginger Beer.  The notes for this review were originally written while the two options sat side-by-side on shelves but by now Naturally Light may be near impossible to find.

The tiny 6.8 ounce bottle implies it’s intended more as a mixer than a drink.

The 6.8 ounce (200ml) clear glass bottle possesses an elegant curvature and comes embossed with the fever tree found often in their branding.  The label, with a lighter background color, appears quite similar to the Premium.  It uses the same upscale look including the same uninspired typeface selections except for the addition of hand-written elements, notably the “Naturally Light” designation.

Carbonated spring water kicks off the ingredient list of this 40-calorie beverage (that’s 71 calories per 12 ounces).  In addition there’s fruit sugar, ginger root, other natural flavors, tartaric and ascorbic acids.  No preservatives are included.

The substantial scent of ginger is divine.

There’s a touch of cloudiness to this fizzy, translucent liquid which carries a slightly more golden color than its full-calorie counterpart.  Ginger dominates the nose, nice and strong.  The first impression comes through as a dryness.  Then the ginger arrives, tasting not at all artificial.  It reaches a pleasant peak, joined by a tang, and continues to hang on for a few beats.  The heat goes easy at first but builds with each sip, prickling about the tongue.  The tang subsides into a clean finish.

Naturally Light has no intention of imitating Fever-Tree’s flagship ginger beer.  It’s quite comfortable doing its own thing and offers a lot of flavor for the calories.  The choice to go dry strikes as a clever idea.  When reducing calories, why not just reduce the sweetness instead of pursuing artificial options?  A dry ginger beer can be as good or better than a sweet one so there’s a reason to choose this variety other than just the reduced calories and sugar.  It’s a straightforward option that lacks the complexity of the Premium but nevertheless remains desirable in its own right.

Final Decision: Second Tier – Alluring

Purchased locally at: Spec’s

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Fever-Tree Premium Ginger Beer | A Review https://moonplatoon.com/fever-tree-premium-ginger-beer-a-review/ Wed, 25 Dec 2019 11:00:14 +0000 http://moonplatoon.com/?p=478 Charles Rolls and Tim Warrilow created the London-based Fever-Tree in 2004 on the premise of developing the absolute best mixers possible.  The two travelled the world sourcing ingredients, selecting only the finest and most interesting for their products.  This worldwide investment established a new niche above the handful of ancient and established brands who had dominated the market for years.  Fever-Tree’s bold mantra is this: “If three-quarters of your drink is mixer, mix with the best.”

Quite a brag it is but a hollow one it is not.  Dozens of awards followed and their tonic water stands as the top selling brand.  Fever-Tree’s availability spans more than 70 countries and it almost certainly adorns a shelf in a nearby grocery.  For them the success has rained down in sheets.

Fever Tree utilizes a selection of international gingers.

The bottle suits the mission.  With a curvy, elegant silhouette, the 16.9 ounce (500ml) glass container sports an embossed fever tree and attractive labelling with a metallic finish.  The logotype feels a bit mundane and the font choice below it the same.  On the neck label, the logo’s tree is printed over the logo’s tree, which looks messy and seems unnecessary. The total effect presents as upscale but better packaging exists.

Within live 100 calories per 8oz serving, translating to 150 for 12.  Carbonated spring water makes up the base layer, sweetness blooms from real sugar and on top of that it touts natural ginger flavoring as well as actual fresh ginger.  The ginger used arrives from three different, far-reaching origins.  Ivory Coast contributes one, Nigeria the second and the third grows in India.  Each rides a slightly different spectrum of flavor which Fever-Tree claims compliments each other perfectly.  No preservatives are present.

The enchanting scent of fresh ginger bursts from the bottle upon opening.  Nested in a glass, spiciness entwines for a heavenly nose.  There’s sugar too, subdued.  Moderate carbonation permeates a liquid given a frosted glass appearance by the powder of fresh ginger softly drifting within. 

Fever tree is another name for the cinchona tree, their tonic water’s source of quinine.

A reserved sweetness blankets the tongue a moment before a satisfying dousing of fresh, earthy ginger.  Prickles play about in the mouth and tickle the nose.  Botanical notes arrive as the prickles travel back in the mouth and touch the top of the throat, offering a spicy finish.  The ginger taste holds for an extended portion of the progression, remarkably long.  Heat rests upon the tongue in its wake, a lasting token of the experience.

Like an orchestra, elements each lay down their parts, harmonizing into a symphony of flavor.  Notes come from everywhere in a sublime complexity, assembling into a sophisticated ginger beer, both exotic and accessible.

The objective at the outset was to create the best mixers ever made and it’s hard to imagine a ginger beer better than this one.  It ticks every box and creates several more.  It holds the perfect balance of sweet and heat and the ginger tastes freshly grated off the root.  It’s spectacular.  It’s perfect.  It’s everything a ginger beer aspires to be.

Final Decision: God Tier – Untouchable

Purchased locally at: HEB

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