l – Moon Platoon | The Art & Design of Brett Haile https://moonplatoon.com The Art & Design of Brett Haile Fri, 21 Feb 2020 17:37:20 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 194841764 1835 The Lone Star Ginger Beer | A Review https://moonplatoon.com/1835-the-lone-star-ginger-beer-a-review/ Wed, 28 Oct 2020 11:00:00 +0000 http://moonplatoon.com/?p=721 Primarily a vodka brand, 1835 The Lone Star graces shelves in liquor stores all over Texas so the name carries a bit of weight.  Why not throw some of that weight around by brewing up a proprietary ginger beer and slapping the name on it?  Or at least, let someone else brew up a proprietary ginger beer and then slap the name on that.  Sure, that’s a thing that can be done.

So where does the name come from anyway?  In 1835, Texas, then a province of Mexico, sat on the brink of revolution.  As tensions rose, Mexico thought it best to reclaim a loaned cannon from the town of Gonzalez.  The town refused to return the weapon and, in defiance, rose a white flag with a painting of the cannon and emblazoned with the now immortal words, “COME AND TAKE IT.”

This moment holds a special place in the hearts of Texans even today and shirts, stickers and tattoos of the flag are common.  It’s that spirit of resistance that gave rise to the Republic of Texas for which the Lone Star means independence.

While the story behind the name is one of legend, the story behind the brand is not.

In Lewisville, Texas sits North Texas Distillers, the creator of 1835 The Lone Star and 16 other brands of spirit, 10 of which are vodkas.  Where are they all coming from?  Lone Star doesn’t have its own distillery or its own offices.  It doesn’t even have its own webpage.  So, what’s the story behind Lone Star?  If the ginger beer is any clue, it’s possible that it’s not much more than a wrapper.

Western designs are common on Texas products.

The can will tell you the drink originates in Pilot Point, Texas, a tiny speck north of Dallas with less than 5000 people.  That’s the home of the Western Son vodka distillery.  Western Son crafts their own ginger beer too—previously reviewed—right there in town.  The highly distinctive ingredient list—consisting of rarities like high fructose corn syrup, caramel coloring and several additives and preservatives—sticks in the memory for its unusual nature.  It was a surprise to see it repeated on the side of the Lone Star can.

The can itself lacks inspiration, unlike the name.  A black field surrounds a grunge-framed white rectangle.  The logo floats within, comprised of a condensed western font.  A lone bronze star sits awkwardly in the lower right.  The design holds little presence and looks a bit budget, quite different from Western Son’s striking use of type—which is important because this is Western Son Ginger Beer in a different can.  No, not even a different can since the design is actually printed upon a plastic wrap hugging the can.  The liquid fills each blank can in a long train.  Then the cans get wrapped in livery based on however many of each are needed.

The citrus and ginger flavors are very well balanced.

The Western Son review contains all the information but here’s a quick summary.  The darkly colored liquid holds a whopping 225 calories and tastes of sweet ginger and citrus.  It’s tart and tangy.  The development though is static, with little change in the experience throughout the progression.  There’s also the unfortunate (though mild) sensation of syrup pressing down on the tongue.  So while the flavor is nice, the texture isn’t. 

This ginger beer sees a much narrower distribution than its accompanying vodka so acquiring it isn’t easy.  That means stumbling across it is rare so it’s probably worth picking up to try it.  However it’s likely that adjacent to it rests another, more familiar selection that might prove a tastier choice.  Stick with what you know or go on an adventure: that decision is yours.

Final Decision: Third Tier – Enjoyable

Purchased locally at: Spec’s

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Live Soda Ginger | A Review https://moonplatoon.com/live-soda-ginger-a-review/ Wed, 18 Sep 2019 13:00:53 +0000 http://moonplatoon.com/?p=563 Trevor Ross of Austin, Texas lost his sister to breast cancer and vowed to do what he could to help himself and his surviving family stay as healthy as possible.  A landmark moment in that process came when he found himself newly hooked on kombucha.  Its unusual and divisive flavor proved an obstacle for him though as his family wanted no part of it.

He took inspiration from his dad.  The man was an admitted soda addict and Trevor saw that as an opportunity.  He began brewing his own kombucha with a new idea: what if it could be made to taste like soda?  After trials and errors and much tinkering, in 2012 Live Beverages came to life.  Trevor had finally developed a kombucha that tasted much like soda.  His dad embraced it and never looked back.

For kombucha, it’s pretty good.

On the subject, their kombucha still tastes like kombucha, but that flavor rides shotgun with the soda flavor behind the wheel.  The sharp edges normally found in the taste are sanded down, making what is oftentimes a distasteful beverage quite delicious.

Live Soda came next.  By reversing his thinking Trevor created a soda with probiotic content like kombucha.  Several flavors are now on offer like Cola, Root Beer and this, Live Soda Ginger, which is said to ride the line between ginger ale and ginger beer.

It’s worth mentioning that the claimed benefits of probiotics are questionable, but one thing Live Soda has going for it in that regard is that, unlike a lot of other probiotic foods, it contains bacteria that actually are a member of the human gut flora ecosystem.

The packaging is excellent.  Live Soda won a BevNet award for their rebranding and it’s understandable why.  The clean and attractive logo features prominently on the two-tone can.  “Ginger” slashes in a stylish typeface across a golden background filled with bubbles.  It’s all very modern and enticing and clearly communicates what makes this soda different from its shelf companions.  Full marks.

The probiotics themselves carry no flavor.

As the can proclaims, Live Soda Ginger contains no calories.  Instead of sugar, erythritol and monk fruit extract perform the sweetening duties.  Accompanying them are carbonated water, natural flavors, citric acid and the probiotic bacillus subtilis.  Quite concise.

The liquid appears a robust bronze color with moderate carbonation and without sediment.  It smells only weakly of ginger.  The initial taste sensation is stark dryness, almost as if sipping carbonated water.  Ginger then unfurls, not prickly yet tactile, carrying a bright tartness but no heat.  There’s no evolution to the finish; the flavor just attenuates until it’s gone.

It tastes a helluva lot better than kombucha.

Live Soda achieves a hybridity between ginger beer and ale but it stands dryer than either one.  Without the sweetness, it feels unsatisfying, a reminder that this is supposed to be good for you. There’s nothing about it that feels like an indulgence.

What’s more, the flavor profile is simple to the point of being uninteresting.  Without a unique and attractive taste, to choose this beverage is only to choose the probiotics.  It struggles to compare favorably to otherwise similar ginger soda options, like those low in sweetness or calorie count.  If it’s a practical decision, then it’s not much of a decision at all.  But if it isn’t, then it might be best to explore elsewhere.

Final Decision: Fourth Tier – Passable

Purchased locally at: HEB

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Llanllyr Source Ginger Beer | A Review https://moonplatoon.com/llanllyr-source-ginger-beer-a-review/ Wed, 01 May 2019 13:00:59 +0000 http://moonplatoon.com/?p=370 Nestled in central Wales, Llanllyr boasts of its remarkably fine natural spring water, inspiring the name Llanllyr Source.  The result of glacial melt and rainfall, the water ships around the world to be served in fine restaurants and hotels.  A unique assortment of minerals flavor the fluid which the community keeps organic.  Llanllyr Source, itself a carbon-neutral company, feels strongly about environmental responsibility, owing largely to the owner’s family building a connection to the earth and local water  through hundreds of years of farming. 

Today that prized liquid forms the basis for all of Llanllyr Source’s products, including this ginger beer.  The ingredients begin there and don’t go on for long, adding only sugar and natural flavors—no preservatives.  The calorie count remains comparatively low, only 70.8 in this 6.8-ounce (200ml) clear-glass bottle; that’s almost right at 125 per 12 ounces. 

There’s a sweet, gingery nose on this refined ginger beer.

The label design is clean and attractive, unafraid of negative space.  Upon it, black type dresses a milky brown field.  The field color varies with each of the company’s offerings and coordinates with the color of its cap.  In the logo, the “O” is usually filled with red, but on this one product the fill is orange.  The Welsh lion prances on both the label and the cap (which requires a bottle opener to remove).  It all comes together well, communicating elegance and dignity.

A handful of tumps stir the powdered ginger root and spices from the bottom of the bottle and up into the cloudy liquid.  Careful though; carbonation is strong. In fact, the first impression as Source fills the mouth is bubbles.  A froth of them offers greetings.  They part like a curtain, presenting the natural ginger flavor wrapped in tartness.  Sweetness swells but remains reserved.  The ginger’s bite is subtle but there, just a bit on the sides of the tongue, not a prickle but a presence.  The finish is pure ginger snap.

The prancing lion is a reminder of Llanllyr Source’s Welsh origins.

While there’s not much heat, enough is there to generate interest.  This is described as a taming of their Fiery Ginger Beer but it’s not so tame as to register as boring.  The spices and sparkle bring both taste and texture to this excellent beverage.  Llanllyr Source has here crafted something enticing.  Like a fine meal, it begins with cool water and ends with something sweet.  I’ll have seconds, please.

Final Decision: Second Tier – Alluring

Purchased locally at Total Wine | Online availability at: Amazon

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