hfcs – Moon Platoon | The Art & Design of Brett Haile https://moonplatoon.com The Art & Design of Brett Haile Fri, 17 Jul 2020 16:36:45 +0000 en-US hourly 1 https://wordpress.org/?v=6.9.4 194841764 1835 The Lone Star Ginger Beer | A Review https://moonplatoon.com/1835-the-lone-star-ginger-beer-a-review/ Wed, 28 Oct 2020 11:00:00 +0000 http://moonplatoon.com/?p=721 Primarily a vodka brand, 1835 The Lone Star graces shelves in liquor stores all over Texas so the name carries a bit of weight.  Why not throw some of that weight around by brewing up a proprietary ginger beer and slapping the name on it?  Or at least, let someone else brew up a proprietary ginger beer and then slap the name on that.  Sure, that’s a thing that can be done.

So where does the name come from anyway?  In 1835, Texas, then a province of Mexico, sat on the brink of revolution.  As tensions rose, Mexico thought it best to reclaim a loaned cannon from the town of Gonzalez.  The town refused to return the weapon and, in defiance, rose a white flag with a painting of the cannon and emblazoned with the now immortal words, “COME AND TAKE IT.”

This moment holds a special place in the hearts of Texans even today and shirts, stickers and tattoos of the flag are common.  It’s that spirit of resistance that gave rise to the Republic of Texas for which the Lone Star means independence.

While the story behind the name is one of legend, the story behind the brand is not.

In Lewisville, Texas sits North Texas Distillers, the creator of 1835 The Lone Star and 16 other brands of spirit, 10 of which are vodkas.  Where are they all coming from?  Lone Star doesn’t have its own distillery or its own offices.  It doesn’t even have its own webpage.  So, what’s the story behind Lone Star?  If the ginger beer is any clue, it’s possible that it’s not much more than a wrapper.

Western designs are common on Texas products.

The can will tell you the drink originates in Pilot Point, Texas, a tiny speck north of Dallas with less than 5000 people.  That’s the home of the Western Son vodka distillery.  Western Son crafts their own ginger beer too—previously reviewed—right there in town.  The highly distinctive ingredient list—consisting of rarities like high fructose corn syrup, caramel coloring and several additives and preservatives—sticks in the memory for its unusual nature.  It was a surprise to see it repeated on the side of the Lone Star can.

The can itself lacks inspiration, unlike the name.  A black field surrounds a grunge-framed white rectangle.  The logo floats within, comprised of a condensed western font.  A lone bronze star sits awkwardly in the lower right.  The design holds little presence and looks a bit budget, quite different from Western Son’s striking use of type—which is important because this is Western Son Ginger Beer in a different can.  No, not even a different can since the design is actually printed upon a plastic wrap hugging the can.  The liquid fills each blank can in a long train.  Then the cans get wrapped in livery based on however many of each are needed.

The citrus and ginger flavors are very well balanced.

The Western Son review contains all the information but here’s a quick summary.  The darkly colored liquid holds a whopping 225 calories and tastes of sweet ginger and citrus.  It’s tart and tangy.  The development though is static, with little change in the experience throughout the progression.  There’s also the unfortunate (though mild) sensation of syrup pressing down on the tongue.  So while the flavor is nice, the texture isn’t. 

This ginger beer sees a much narrower distribution than its accompanying vodka so acquiring it isn’t easy.  That means stumbling across it is rare so it’s probably worth picking up to try it.  However it’s likely that adjacent to it rests another, more familiar selection that might prove a tastier choice.  Stick with what you know or go on an adventure: that decision is yours.

Final Decision: Third Tier – Enjoyable

Purchased locally at: Spec’s

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Saranac Ginger Beer | A Review https://moonplatoon.com/saranac-ginger-beer-a-review/ Wed, 05 Aug 2020 11:00:00 +0000 http://moonplatoon.com/?p=800 The history of Saranac reaches back over 130 years, to 1888, when a German immigrant named Francis Xavier Matt took over a small beer brewery in Utica, New York after the death of the owner.  Business went smoothly for a while until 1920 when the United States notoriously enacted Prohibition.  Reluctant to shutter like so many other breweries, Matt initiated the production of soft drinks and safely bridged this tumultuous time in American history.

The brewery obtained the very first license in the nation to produce beer after Prohibition and saw much success as it was passed down from generation to generation of Matts throughout the years.  In 1995, with Nick and Fred in control, the Matt Brewing Company made a return to soft drink production and today hosts a line of nine varieties including this Saranac Ginger Beer.

Each Saranac variety gets its own background color.

Green stands out as the primary color of the label on this 12-ounce brown-glass longneck bottle.  The sharp-serifed logo dances at the top while “ginger beer” floats over a barrel illustration in flashy yellow type.  Wrapped around the neck clings another small label where a short paragraph description promises “tons of ginger.”

High fructose corn syrup sweetens this beverage built on filtered water.  Citric acid plays a part as taste ambiguously rises out of natural and artificial flavors.  Also present are the preservative sodium benzoate as well as caramel color.  The entire bottle counts for 160 calories.

Pouring produces a thick head.

The liquid appears as pale gold, devoid of sediment.  Its rich carbonation materializes as a thick blanket of foam floating near the rim of the glass.  There’s a sharp ginger on the nose with unexpected floral undertones. 

Sweetness emerges in a gradual crescendo joined quickly by a shy ginger which never reaches an equilibrium.  The texture surprises with a cottony creaminess and vanilla graces the finish.  Heat is absent.

It’s best described as a ginger cream soda rather than a ginger beer, a bold direction that could burrow a successful niche with just some tuning.  The creaminess is pleasant but can be off-putting to some palettes while the ample fizz is welcome.  Unfortunately the problems are significant.  The ginger refuses to come forward and since heat is eschewed it would make for a poor choice of mixer and ultimately stands as a below average example of a ginger beer.

Final Decision: Fourth Tier – Passable

Purchased online at: Beverages Direct | Available locally at: Total Wine | Also available online at: Soda4U, Soda Emporium, Specialty Sodas

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Western Son Texas Ginger Beer | A Review https://moonplatoon.com/western-son-texas-ginger-beer-a-review/ Wed, 15 Apr 2020 11:00:00 +0000 http://moonplatoon.com/?p=713 Small distilleries abound across Texas but few found the state-wide success of Western Son.  In 2011 a group of friends sought a path out of the stifling monotony of the corporate world and so began crafting vodka from American corn in the tiny north Texas town of Pilot Point.

With the renewed interest in the Moscow Mule, demand for ginger beer skyrocketed and visionary distillers like Western Son saw an opportunity to not only expand their bottom line but to showcase the spirit they’d worked so hard to create.  Enter Western Son Texas Ginger Beer.

High contrast is always a good way to catch eyes.

The can design (printed on a plastic wrap and not directly on the can itself) builds off the branding of their vodka bottles with its bold type on a field the color of aged paper.  It gives the impression of an Old West wanted poster and catches, holds the eye.  Black rings the lower third of the can, providing a pleasing contrast.  Around back, the reason the drink exists is made plain.  It’s the recipe for a “Western Mule,” consisting of Western Son vodka and Western Son ginger beer. 

The uninspiring ingredient list also graces the back of the can.  Anything delectable sits locked behind the amorphous “natural flavors” while preservatives and additives get spelled out.  The list includes sodium benzoate, potassium sorbate, gum acacia and ester gum.  While sporting a couple of these is common, seeing them all is unusual.  What’s even rarer is the use of high fructose corn syrup as the sweetener.  A review encountered it only one other time.  Also present, caramel color richens the presentation.  Water and citric acid round out the list, which amounts to 150 calories for an 8oz serving, a staggering 225 for the 12oz can.

It looks a bit like apple cider.

As expected, the liquid appears darker than most ginger beers with what seems to be a fine sediment suspended within it, not floating but locked in place.  Few bubbles ascend during the pour.  The nose detects a light ginger with a hint of citrus.  Tasting, a flash of sweetness precedes the almost immediate arrival of ginger and citrus.  A constant undercurrent of sweetness runs beneath the floating haze of the ginger.  The sharpness of the citrus is pronounced but not overpowering.  There’s a mild syrupy quality laying upon the tongue.  Heat never arrives.  The finish offers more of the same, tart and ginger running parallel.

Overall there’s not much of a progression.  What it is in the beginning is what it is in the middle is what it is in the end.  Other ginger beers play a bit more in the mouth but this is content to sit still.  The balance though between the ginger and citrus sets it apart.  It’s perfectly tuned and the two flavors complement each other well.  The energy here comes from the tang but it could use a touch of heat and a bit more carbonation to really make it dance. 

The mouthfeel is odd too.  The thick feeling pressing upon the tongue gives the sensation of drinking a flat soda.  It’s mild though and not a huge issue.  The citrus and ginger mostly make up for the concerns but that 225 calories equal a steep price for a flawed treat.  One of these is enjoyable but one of these is enough.

Final Decision: Third Tier – Enjoyable

Purchased locally at: Spec’s

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Goslings Stormy Ginger Beer | A Review https://moonplatoon.com/goslings-stormy-ginger-beer-a-review/ Wed, 26 Jun 2019 13:00:32 +0000 http://moonplatoon.com/?p=570 Goslings needs no introduction to fans of ginger beer as its ubiquity makes it easily available and hard to resist.  The off-white can with gold extremes may be familiar but perhaps the story of the black seal may not be.

Goslings began as the venture of James Gosling, an Englishman from Kent who in 1806 came up short on his journey to America and found himself in Bermuda.  In time he and his brother began developing rum there which, through necessity, they poured into champagne bottles.  They sealed those bottles with black wax.  The locals, taken with the spirit, began referring to it as “black seal rum.”  Today bottles of Goslings rum feature a black seal on the label as does their Stormy Ginger Beer.

If a bar makes Dark ‘n Stormies or Moscow Mules, you can order a ginger beer.

The Dark ‘n Stormy cocktail is a favorite for those appreciating the taste of ginger beer and originates with Goslings, who created it to feature their rum.  They trademarked the drink and introduced their take on ginger beer to accompany the rum.  So, to this day, a proper Dark ‘n Stormy is an all-Goslings concoction.

I’ve recently returned from an Alaska cruise aboard the Disney Wonder.  For those dreaming of a Dark ‘n Stormy or a Moscow Mule, the bars aboard carry Goslings, meaning it’s available to ginger beer enthusiasts looking for a fix even if it doesn’t appear on the menu.

We hiked up a mountain near Juneau to get views of the Mendenhall Glacier.

Looking back at the can, there’s 190 calories within.  Carbonated water kicks off the ingredient list as usual with the much rarer high fructose corn syrup following.  Next is the hilarious “natural ginger beer flavor” which is an oroboros of an ingredient as you clearly need the ginger beer’s flavor to create the “natural ginger beer flavor” ingredient but how can you create the ginger beer in the first place if you don’t yet have the “natural ginger beer flavor?”  Citric acid, gum acacia and ester gum round out the list.

Goslings produces notable fizz when poured and possesses a cloudy appearance, practically opaque.  The aroma is of ginger swathed in sweetness.

A nova of sweet appears first, preceding a burst of ginger that seems to grow more natural tasting as it develops.  A touch of heat moves through the mouth, leaving prickles at the back of the throat, just a kiss lingering on the tongue and roof.  The traditional formula means there’s not a lot to distract from the ginger flavor which hangs on longer than expected.  While that first blush of sweetness carries weight, subsequent sips grow lighter, bringing it beautifully in balance. 

The black seal may be a play on words but it’s also a seal of quality.  This is a strong entry, both impactful and drinkable and thankfully easy to find.

Final Decision: Second Tier – Alluring

Purchased at: The Disney Wonder cruise ship | Widely available but you could always order it from Target.

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D&G Genuine Jamaican Ginger Beer | A Review https://moonplatoon.com/dg-genuine-jamaican-ginger-beer-a-review/ Wed, 29 May 2019 13:00:58 +0000 http://moonplatoon.com/?p=410 Owned today by Pepsi, D&G soft drinks was originally the result of two men: Eugene Desnoes and Thomas Geddes.  A passion for soft drinks overtook each, and from that grew forth two competing soda companies.  The two men eventually saw potential for great things in each other so a merger was conceived and in 1918 Desnoes & Geddes Company Limited was born.  Together they moved beyond soda.  Distributing imported liquors came next and they even created the popular Red Stripe beer.

The drab label doesn’t do the drink justice.

On their current roster of products sits their 225-calorie Jamaican Ginger Beer, rooted in triple-filtered carbonated water and sweetened with high fructose corn syrup.  Natural and artificial flavors come together to provide taste, including Jamaican ginger extract.  Brominated vegetable oil swims within as an agent keeping the liquid from separating.  More promising-sounding ingredient lists exist yet this ginger beer is not to be discounted.

The label hugging this 12-ounce, heritage-style bottle lacks appealing design.  It’s dull in color, suffers gaping leading between “JAMAICAN” and “GINGER BEER,” and the mascot lacks charisma.  It looks budget, unable to inspire confidence in the quality of the product inside.

Ginger, lime and sugar form the nose of this sediment-free liquid.

On the tongue the ginger hits almost immediately, feeling as a vapor, floating on the carbonation to brush up against every part of the mouth.  A deep sweetness drifts down the tongue as spices tickle the tip.  Gentle prickles linger there and at the back of the mouth.  They hang on through the finish.

Deep layers of flavor don’t exist here.  Neither is there a drawn out progression to it but complexity isn’t synonymous with good. The modest heat plays well with the generous sweetness.  Both mesh with a selection of background flavors and plenty of ginger to form a traditional Jamaican ginger beer that’s anything but standard.  Never mind the label.  Never mind the ingredients.  This brew far exceeds expectations.

Final Decision: First Tier – Exceptional

Purchased locally at: HEB

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